ProdegeMR, the Market Research arm of Prodege, needed a redesign to match its recently refreshed branding. With this redesign we also wanted to stay competitive in the ever-changing market research industry, and incorporate our brand-new offerings and services. ProdegeMR had also greatly increased its global reach, but the original site was still favoring our domestic offerings. The solution was a light, bright, and airy design to match the new branding. I focused on design elements that show deeper insights beneath the surface, and came across as a data-forward. I made a global heat map of our consumers and placed it high up on the homepage, reflecting our commitment to global insight – this map is intended to be interactive, which may come in later iterations of the site.

I also managed the design of this project and organized it into week long sprints. We started with some brief user research and content curation from stakeholders. Next came wireframing and reiterating the structure based on client needs. Then, we created the high-fidelity mock ups in Figma, and used an interactive prototype to deliver the designs to stakeholders. Once the visuals were approved, I created several UI animations and micro-interactions in Principle. Lastly, I worked with our development team through rounds of iterations to make it all come to life. During this process I mentored and provided art direction to the other designers involved.

• Client ProdegeMR
• Skills Branding, UX/UI, Animation, prototyping, dev handoff, QA, project management
• Programs Figma, Principle, Adobe illustrator, HotJar, FullStory