LA 2024 | IOC Visit | OOH, Print ads, branding and more
Lightpost Banners, UCLA Campus & Westwood
These lightpost banners and directional signage decorated the campus of UCLA, the proposed venue for the 2024 Athlete village for both the Olympic and Paralympic games. The intent here was to show a games-ready experience for the evaluation commission.
Image: Around The Rings
Stadium Graphics
These stadium wraps, on-screen graphics, and jumbotron graphics were designed custom for several different stadiums across Los Angeles, including Staples Center, The Rose Bowl, Microsoft Theatre, Stub Hub Stadium, and The Coliseum.
OOH Banners - LAX International Terminal
To welcome the commission to LA & show it's capable facilities, we dressed LAX in LA2024 branding including screens, banners in the arrivals terminal, poles in the curbside pickup, and more.
Basketball Stanchion at Staples Center
Image: Los Angeles 2028 Bid Committee Flickr
Graphic for social sharing
Signs, banners, and More
Various graphics created to support press conferences, stadiums, meetings, and fan engagement all around the city of Los Angeles. All Images: Los Angeles 2028 Bid Committee Flickr
Project Details
As part of the bidding process, the International Olympic committee’s Evaluation Commission paid a visit to LA to asses it’s readiness and ability to host the 2024 Olympic and Paralympic Games. Our team’s goal was to show that LA could “harness California’s creativity and imagination to connect the 2024 Olympic and Paralympic Games to the future.” To show the commission how LA is already Olympic ready, we dressed the proposed competition stadiums, proposed venue for the Olympic village (UCLA), LAX arrivals terminal, and more. This project also involved creating a series of informational and inspirational take-away materials to give to the Commission. This was a massive all-hands-on-deck project that reached all corners of Los Angeles - you can read about the visit here.