LA 2024 | IOC Visit | OOH, Print ads, branding and more

LA2028 IOC Evaluation Visit - Lightpost

LA2028 IOC Evaluation Visit - Lightpost

LA2028 IOC Evaluation Visit - Directional Signs

Lightpost Banners, UCLA Campus & Westwood

These lightpost banners and directional signage decorated the campus of UCLA, the proposed venue for the 2024 Athlete village for both the Olympic and Paralympic games. The intent here was to show a games-ready experience for the evaluation commission.

Image: Around The Rings

LA2028 IOC Evaluation Visit - Stadium Mockups

Stadium Graphics

These stadium wraps, on-screen graphics, and jumbotron graphics were designed custom for several different stadiums across Los Angeles, including Staples Center, The Rose Bowl, Microsoft Theatre, Stub Hub Stadium, and The Coliseum.

LA2028 IOC Evaluation Visit - LAX banner 1

LA2028 IOC Evaluation Visit - LAX banner 1

LA2028 IOC Evaluation Visit - LAX image

OOH Banners - LAX International Terminal

To welcome the commission to LA & show it's capable facilities, we dressed LAX in LA2024 branding including screens, banners in the arrivals terminal, poles in the curbside pickup, and more.

Staples Center Stanchion Mockup

Staples Center Stanchion

Basketball Stanchion at Staples Center

Image: Los Angeles 2028 Bid Committee Flickr

LA2028 Social Graphic

Graphic for social sharing

Signs, banners, and More

Various graphics created to support press conferences, stadiums, meetings, and fan engagement all around the city of Los Angeles. All Images: Los Angeles 2028 Bid Committee Flickr

Project Details

As part of the bidding process, the International Olympic committee’s Evaluation Commission paid a visit to LA to asses it’s readiness and ability to host the 2024 Olympic and Paralympic Games. Our team’s goal was to show that LA could “harness California’s creativity and imagination to connect the 2024 Olympic and Paralympic Games to the future.” To show the commission how LA is already Olympic ready, we dressed the proposed competition stadiums, proposed venue for the Olympic village (UCLA), LAX arrivals terminal, and more. This project also involved creating a series of informational and inspirational take-away materials to give to the Commission. This was a massive all-hands-on-deck project that reached all corners of Los Angeles - you can read about the visit here.

  • Client LA2024
  • Programs Adobe Illustrator, Indesign, Photoshop
  • Skills OOH Design, Illustration, packaging, print design, project management, art direction