I was tasked with creating an initial logo & app Icon for the new BuddyUp iOS app. BuddyUp is a group chat application where users can share stories, discover new friends, and explore topics they care about. New users can join existing groups that reflect their interests such as “knitting” or “book club” and interact with people who share these interests. The client wanted their brand to visualize a sense of warmth and belonging.
The concept I created derives from the everyday idiom, “a social butterfly.” By nature, a person who is a “social butterfly” makes friends in various circles and facilitates new friendships. With the BuddyUp app, the users are exposed to a whole range of people with common interests, allowing everyone to easily be a social butterfly. This concept is reflected visually, by rotating the second D in Buddy to form the wings of the butterfly. The blue/green gradient color scheme is clean and modern, and is reminiscent of messaging colors for iOS.